Gus Van Horn men­tions the dif­fi­culty of argu­ing against the government’s use of behavior-​​​​modifying tech­niques in mixed-​​​​government con­texts: Unfor­tu­nately, every­one is so used to the gov­ern­ment own­ing the roads ... that few so much as bat an eye when they hear of the gov­ern­ment look­ing for ways to psy­cho­log­i­cally manip­u­late peo­ple into doing its bid­ding. Indeed, in this lim­ited con­text, it is hard to argue pro­duc­tively against the gov­ern­ment tak­ing advan­tage of such knowl­edge about human per­cep­tion. As a law stu­dent, this topic has caused me a great deal of con­cern over the past few months. I have wanted to write some­thing about [ . . . ]

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And candy for cuties! They were right about the can­tilever heels, pants, and mobile phones, at least. My favorite is the headlight.