Via Eugene Volokh comes this lovely photo, snapped in a New York City Balducci’s by NancyKay Shapiro:

Apparently, some found it offensive and the signs have been changed. It’s a marketing faux pas, though. Not a political correctness or religious tolerance issue. Here we have a company in the business of selling stuff that failed to take into account the irra­tional eating habits of a large section of its customer base, and it probably lost a non-​​negligible amount of business because of it.

If not catering to your customers’ irra­tional whims will hurt your business, should you do it? Or should you instead be engaged in business where success isn’t dependent on appeasing your customers’ irrationality?